Let Our Family Help Your Family.


  "We are an Independent Insurance Agency representing several terrific companies including Citizens Insurance, Hastings Mutual, Safeco and Progressive. We offer Homeowners, Automobile and Business Insurance coverage, plus more. Discounts are available include bundled home and auto policies, for individuals with college degrees and for senior citizens. We service Grand Rapids, Rockford, Cedar Springs, Allendale, Hudsonville, Grandville, Byron Center and surrounding areas. We are happy to review your current coverage and provide you with a no obligation quote! Call us at 616-364-6149 or complete our Request A Quote form. Thank you for visiting our website, we look forward to hearing from you!”


Our Services

Check out the array of insurance services we offer. If it's Personal or Business, Gould Insurance has got you covered. 

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Who We Represent

Here at Gould Insurance, we are stewards for a handful of Insurance groups we believe in. Click to visit our company’s website and find claim reporting information.

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Our History

We have been around for a long time. We are are a third generation family owned Independent Insurance Agency.


Our Team

We are a small team of dedicated people who know our clients by name and want our clients to know us by name.


"Dale Gould Insurance has been great to work with over the years! I have stayed with Gould not only for their low premium prices, but because they are a local company and super family friendly owned business. Dave, Barb, & Michaela have held my hand through a few claims, auto and home, and made it a smooth experience. Thank you for your undivided attention to my family’s needs!"

— Melissa P.



We are proud of the work we do! We are also proud of what our clients have to say about us!


Contact Us

2100 Plainfield NE
Grand Rapids, MI 49505


Phone 616.364.6149
Fax 616.364.7650

Email office@gouldagency.com

Office Hours M - F 9AM - 5PM

We will not be in the office on Wednesday January 30th due to the winter weather and extreme low wind chills, but we will be available via email or phone!

Thank you!!! Stay safe.