Our Agency History


We have been around for a long time.

We are are a third generation family owned Independent Insurance Agency.  It wasn't all that long ago that you could still hear Dale tapping away on his typewriter when you entered our office. 

Times change, but one this remains the same, we are here to help you with your insurance needs!  

You can reach us in the office Monday - Friday 9am - 5pm.  For those times we are not here, the contact information for our companies is here.

We have been in business since 1979 . 

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1951 – 1974 

Vivian D. Gould & Cecile L Gould - Gould Insurance Agency, Inc.   Downtown Grand Rapids. They were located in both the Norris Building and eventually in the Federal Square Building. Cecile worked as the business secretary. She belonged to the Insurance Women of Grand Rapids. 


Dale joined the Gould Insurance Agency, Inc after attending Davenport University, and then serving for 4 years in US Marine Corp during the Korean conflict. Dale earned the rank of Staff Sargeant. One year later he married Margie Maloney. In 1961 daughter Barbara was born, and in 1963 his second daughter Mary Anne was born. 

1974 – 1979

Vivian & Cecile retired. Dale then partnered with Richard Jablonski at General Insurance  Agency on Innis NE in Grand Rapids.


Dale left the General Agency to form the Dale Gould Insurance Agency, Inc. With his wife Margie Gould. In her younger years, before raising their two daughters, Margie worked in an advertising agency in Grand Rapids. 


Daughter Barbara (Gould) Sampson joined agency at age 23. 


Barbara's husband Dave Sampson joined the Agency.